Before a piece finds its place in your home, there are decisions to make. The height of an arm. The depth of a seat. The point at which a generous cushion begins to make a sofa look heavier than it should.
These are the details I find myself returning to. Individually, they can seem small. Together, they determine how a piece looks, how it feels and how comfortably it belongs in a room.
When we develop a design at Escapology, I want us to be able to explain every choice. Why this proportion? Why this fabric? What does this detail contribute to the way someone will use the piece?
Our latest sofa concept offers a glimpse into that thinking.
We’re exploring slim arms with gently softened edges, broad seat cushions and a low, uninterrupted upholstered base. Loose cushions sit over the arms, bringing softness to the outline. Each decision affects the others: a slimmer arm gives the seats greater visual presence; a deeper base changes how the sofa meets the floor.
Then there is the fabric. Its colour is only part of the decision. The weave, texture and way it falls over an edge all influence the character of the finished piece. We want the upholstery and the shape to feel considered together.
A drawing helps us work through these relationships. It also leaves questions open. Dimensions need confirming. Construction needs resolving with the workshop. Comfort needs to be assessed in the physical piece. However promising a sketch looks, there is still work to do.
I believe that willingness to keep questioning is essential. Sometimes a design needs another adjustment. Sometimes it needs something taken away. The aim is to reach a point where every detail feels at ease with the whole.
For me, that is the purpose of meticulous design: furniture you enjoy looking at and feel entirely comfortable living with.
You may never notice the precise height of an arm or the position of a seam. But I hope you feel the care behind them, every day.
Break free from mundane,

Founder's Notes from Matthew Lincoln
Co-founder & Chief Brand Officer